1. What this page is for
Lora lets people save places they’ve found on social media. When you share a TikTok or Instagram post to Lora, we retrieve that post’s public content and use it to identify the places mentioned.
If you own content that has been imported into Lora and you believe it’s being used without permission, this page explains how to tell us, and what we’ll do about it.
Lora is operated by Unity Ventures FZ-LLC, FDRK5135, Compass Building, Al Shohada Road, Al Hamra Industrial Zone-FZ, Ras Al Khaimah, United Arab Emirates.
We take copyright seriously, and we’d rather hear from you directly than have you find out about us through a lawyer.
2. Before you send a notice
A few things worth checking first, because they save everyone time:
Are you the rights holder, or authorised to act for them? Only the owner of the copyright, or someone with authority to act on their behalf, can file. An agent, manager or lawyer can — a fan or an unrelated party can’t.
Is the use actually unlicensed? If you posted the content publicly and the use falls within what you’ve permitted, or within fair use, fair dealing or another exception, a takedown may not be appropriate. Whether a use is fair is a legal question and we’re not in a position to decide it for you — but it’s worth considering before you swear to a good-faith belief.
Can you identify the specific content? We need enough detail to find it. A link to the original post, and a description of where it appears in Lora, is usually enough.
Is this actually a copyright issue? Complaints about trade marks, defamation, privacy, or misuse of your likeness go through a different route — see section 8.
3. What a valid notice must contain
US copyright law (17 U.S.C. § 512(c)(3)) requires a takedown notice to include all of the following. A notice missing any of these may not be legally effective, and we may not be able to act on it:
1. A physical or electronic signature of the copyright owner, or someone authorised to act on their behalf.
2. Identification of the copyrighted work you say has been infringed. If several works are covered by one notice, a representative list is acceptable.
3. Identification of the infringing material and enough information for us to locate it — a link to the original post, and where it appears in Lora.
4. Your contact details — name, postal address, telephone number and email address.
5. A statement that you have a good-faith belief that the use is not authorised by the copyright owner, its agent, or the law.
6. A statement that the information in your notice is accurate, and — under penalty of perjury — that you are the copyright owner or authorised to act on their behalf.
4. How to send it
Or email support@getlora.app with “DMCA Notice” in the subject line, including everything in section 3.
If you’d prefer to write, our postal address is in section 10.
5. What happens next
We aim to acknowledge notices within two business days and to act on valid ones promptly. Complex or unclear notices may take longer, and we’ll tell you if that’s the case rather than leaving you guessing.
If your notice is valid, we will remove or disable access to the material.
We will then notify the user whose account the content was imported into, tell them what was removed and why, and give them a copy of your notice. We redact your personal contact details where we can, but you should assume the substance of your complaint will be shared with them — that’s how the process works, and the law requires us to pass on enough for them to respond.
If your notice is incomplete, we’ll come back to you and explain what’s missing.
6. Counter-notices
If material of yours was removed and you believe that was a mistake, or that the material was misidentified, you can send a counter-notice.
Under 17 U.S.C. § 512(g)(3), a valid counter-notice must include all of the following:
1. Your physical or electronic signature.
2. Identification of the material that was removed, and the location where it appeared before removal.
3. A statement under penalty of perjury that you have a good-faith belief the material was removed as a result of mistake or misidentification.
4. Your name, postal address and telephone number.
5. A statement that you consent to the jurisdiction of the US Federal District Court for the district where you live, or — if you’re outside the United States — of any judicial district in which we may be found.
6. A statement that you will accept service of process from the person who sent the original notice, or their agent.
Send it to support@getlora.app with “DMCA Counter-Notice” in the subject line.
What happens then:
We’ll forward your counter-notice to whoever filed the original complaint. If they don’t tell us within 10 business days that they’ve filed a court action seeking to restrain you, we may restore the material within 10 to 14 business days of receiving your counter-notice.
Please note that a counter-notice is a legal document with consequences. If you’re not sure whether to file one, take advice first.
7. Repeat infringers
We terminate, in appropriate circumstances, the accounts of users who repeatedly infringe the copyright of others.
We assess this case by case — considering how many valid notices we’ve received about an account, whether any were successfully countered, and whether the pattern suggests deliberate infringement rather than mistake. Users approaching termination will normally be warned first, unless the conduct is flagrant.
8. Other kinds of complaint
Trade marks:
If you believe someone is misusing your trade mark in Lora, email support@getlora.app with details of the mark, its registration if it has one, and what you say is infringing.
Privacy, likeness, and defamation:
If content in Lora features you and you want it removed, email support@getlora.app explaining the issue. You don’t need to prove copyright ownership to raise this.
Anything else unlawful:
Report it to the same address and we’ll look at it.
9. Notices from users in the European Union
If you are in the EU, the Digital Services Act gives you a right to notify us of content you consider illegal, and to receive a reasoned decision.
You can use the same route above. Your notice should explain why you consider the content illegal, identify where it is, give your name and email (unless the complaint concerns certain offences where you may stay anonymous), and confirm your good-faith belief that the information is accurate.
We’ll confirm receipt, tell you what we decide and why, and explain how to challenge that decision. You can contest our decision by replying to us, and you retain the right to go to court or to an out-of-court dispute settlement body in your member state.
10. Contact
Designated Copyright Agent
Copyright Agent Unity Ventures FZ-LLC FDRK5135, Compass Building Al Shohada Road Al Hamra Industrial Zone-FZ Ras Al Khaimah, United Arab Emirates
Email: support@getlora.app
Please use email where possible — it’s the fastest way to reach us and the one we monitor most closely.
11. A note on misuse
Filing a false takedown notice is not a harmless act.
Under 17 U.S.C. § 512(f), anyone who knowingly and materially misrepresents that material is infringing — or that it was removed by mistake — can be liable for damages, including costs and legal fees, to the person harmed by the misrepresentation.
We do read notices, and we do notice patterns. Notices sent to suppress criticism, remove a competitor’s content, or harass another user will be refused, and we may report abusive filings.